Bizarre Events1 min 19 sec
Bizarre Events · 1900s
The Pepsi Contest That Accidentally Made Too Many Winners
In 1992, Pepsi’s Number Fever promotion in the Philippines announced 349 as a winning number. The problem: far too many people had 349 caps, turning a soda contest into lawsuits, protests and one of history’s most infamous marketing disasters. Would you have trusted the security code excuse? Follow Who Cares History for more crazy real history that sounds made up. #WhoCaresHistory #PepsiNumberFever #MarketingDisaster #PhilippinesHistory #WeirdHistory #HistoryShorts
About this episode
The strange part—without losing the facts.
In 1992, Pepsi’s Number Fever promotion in the Philippines announced 349 as a winning number. The problem: far too many people had 349 caps, turning a soda contest into lawsuits, protests and one of history’s most infamous marketing disasters. Would you have trusted the security code excuse? Follow Who Cares History for more crazy real history that sounds made up. #WhoCaresHistory #PepsiNumberFever #MarketingDisaster #PhilippinesHistory #WeirdHistory #HistoryShorts
In 1992, Pepsi’s Number Fever promotion in the Philippines announced 349 as a winning number. The problem: far too many people had 349 caps, turning a soda contest into lawsuits, protests and one of history’s most infamous marketing disasters. Would you have trusted the security code excuse? Follow Who Cares History for more crazy real history that sounds made up. #WhoCaresHistory #PepsiNumberFever #MarketingDisaster #PhilippinesHistory #WeirdHistory #HistoryShorts
For corrections or a source query, use the private story request form.
Evidence trail
Sources and further reading
Links are drawn from the researched episode record and its published description.
Keep watching
